Myfit is a leading UK based resistance band retailer distributed via amazon and their own ecommerce store.
They also have an exclusive app community that hosts 100+ workouts designed by professional athletes.
CASE STUDY
MYFIT
FEATURED IN
“HOW TO GET ON THE FIRST
PAGE OF AMAZON WITHIN 14 DAYS INCREASING SALES BY 1816.96%“
WHO
BRIEF
MYFIT required full agency services from brand identity and development, web and app development, product consultancy, content creation and assistance with their launch. By launching in a highly competitive market JJ had to ensure that their branding was instantly recognisable and stood out from their existing competitors.
STRATEGY
01
Design impactful brand identity including visual and language tone of voice.
02
Design and develop UX/UI for both mobile application and website.
03
CAD design and high quality product and lifestyle photography.
04
Identify relevant fitness influencers and manage for launch campaigns.
05
Develop mobile PWA for a lightweight and robust application with integrated CMS, easy to update and edit for all customers.
06
We developed website, which is a simple landing page with hidden e-commerce functionality.
07
Create a holistic marketing and content strategy for brand awareness and drive conversion via Amazon.
RESULTS
AMAZON CHOICE
Badge obtained within 8 days of launch
RANKED #17
on first page of Top 100 category within 14 days
FEATURED ON ITV2
and The Daily Mirror
36K FOLLOWERS
Gained on Amazon
1816.96% INCREASE
in sales within 35 days
SOLD OUT WITHIN 64 DAYS
of launch
