CASE STUDY
MYFIT

FEATURED IN

“HOW TO GET ON THE FIRST
PAGE OF AMAZON WITHIN 14 DAYS INCREASING SALES BY 1816.96%

WHO

Myfit is a leading UK based resistance band retailer distributed via amazon and their own ecommerce store.

They also have an exclusive app community that hosts 100+ workouts designed by professional athletes.

BRIEF

MYFIT required full agency services from brand identity and development, web and app development, product consultancy, content creation and assistant with their launch. By launching in a highly competitive market JJ had to ensure that their branding was instantly recognisable and stood out from their existing competitors.

STRATEGY

01

Design impactful brand identity including visual and language tone of voice.

02

Design and develop UX/UI for both mobile application and website.

03

CAD design and high quality product and lifestyle photography.

04

Identify relevant fitness influencers and manage for launch campaigns.

05

Develop mobile PWA for a lightweight and robust application with integrated CMS, easy to update and edit for all customers.

06

We developed website, which is a simple landing page with hidden e-commerce functionality.

07

Create a holistic marketing and content strategy for brand awareness and drive conversion via Amazon.

RESULTS

AMAZON CHOICE

Badge obtained within 8 days of launch

RANKED #17

on first page of Top 100 category within 14 days

FEATURED ON ITV2

and The Daily Mirror

36K FOLLOWERS

Gained on Amazon

1816.96% INCREASE

in sales within 35 days

SOLD OUT WITHIN 64 DAYS

of launch

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