Case Study

Artisan Coffee

Revolutionising the Way You Drink Coffee

Artisan Coffee Co, founded by Michelin-starred Chef Ashley Palmer-Watts, embarked on a mission to transform the at-home coffee-drinking experience. Frustrated by the conventional and clichéd approach of coffee brands, Artisan Coffee Co sought to redefine coffee marketing by emphasising taste, flavour, and the unique characters developed by APW. Jensen & Jensen was entrusted with the task of showcasing this groundbreaking approach to the world.

Branding and Design

Cinematography

Photography

Date completed

Client

Artisan Coffee Co

Deliverables

Brand Strategy, Social media strategy, Illustration and Graphic Design, Videography and Photography

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‍The Challenge:

The coffee industry had long been saturated with repetitive marketing strategies, featuring tired clichés of coffee beans and stereotypical hipster imagery. Artisan Coffee Co aimed to stand out, particularly as their coffee was anything but ordinary. The challenge was to break free from these industry norms and create aspirational content that truly represented the unparalleled at-home coffee experience offered by Artisan.

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Brand Strategy:

Developed a comprehensive brand strategy differentiating Artisan Coffee Co from industry norms.

Emphasised taste, flavour, and the unique characters developed by APW for a distinctive brand identity.

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Social Strategy:

Crafted a social media strategy showcasing the personalities behind Artisan Coffee Co. Utilised various platforms to engage the audience, creating a sense of community around the brand.

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Content and Production:

Produced high-quality content showcasing the diverse personalities of the 6 characters developed by APW. Created visually appealing, emotionally resonant content connecting with coffee enthusiasts.

Illustration, Photography, Cinematography, and Graphic Design:

Designed illustrations and graphics representing each character's unique attributes. Captured stunning photography and cinematography conveying the exceptional at-home coffee experience.

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Social Media Creation:

Developed engaging, shareable content for various social media platforms. Leveraged social media channels to build brand awareness and interact with the audience.

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Web Content Creation:

Curated compelling content for the Artisan Coffee Co website. Ensured the online presence reflected the brand's values and commitment to an extraordinary coffee experience.

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Copywriting:

Crafted compelling copy conveying the brand's story and values. Established a consistent, authentic tone across all communication channels.

Brief