CHAT
Case Study

Manchester City Football Club

Jensen & Jensen - Empowering Manchester City Football Club's Youth Performance

Jensen & Jensen was approached by Manchester City Football Group in collaboration with the British Studies Centre to create a compelling piece of branded collateral. This collateral aimed to inspire and foster youth performance development at Manchester City Football Club (MCFC). UtiliSing provided content and adhering to MCFC's brand guidelines, we meticulously crafted an integrated print and digital brochure that not only elevated the club's brand image but also served as a catalyst for nurturing young talent.

Branding and Design
Print
Packaging
Date completed
January, 2022
Client
Manchester City Football Club
Deliverables
Integrated Print and Digital Brochure, Brand Visualisation, Brand Development, Brand Co-Creation, Design and Illustration, Artworking, Full Suite Iconography, Pitch Deck Creation, Marketing Consultancy, Project Management, Creative Direction.
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Brief
Our mission was to produce a comprehensive brochure that showcased MCFC's unwavering commitment to youth development. Leveraging existing content, we transformed it into a cohesive and captivating narrative. This endeavor required a deep understanding of MCFC's brand identity and values, ensuring that the collateral seamlessly aligned with their vision.

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What we achieved:

Our approach encompassed brand visualisation, development, and co-creation. We harnessed our design and illustration expertise to create visually stunning elements that captivated the audience.

Meticulous artworking ensured that every detail met MCFC's exacting standards. Furthermore, we crafted a full suite of iconography and a pitch deck to amplify the brochure's impact.

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Our Impact

"I must say I am most impressed with what you have created, and I am confident that we will be calling upon your services again."
Joshua Tisdell, Sports Education Director BSC
,
Manchester City Football Club
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Achievements
Notes & Credits
  • An integrated print and digital brochure that effectively communicates MCFC's dedication to youth performance development.
  • Visually appealing design and illustrations that captivate and engage the audience.
  • Comprehensive iconography that reinforces key messages and concepts.
  • An integrated print and digital brochure that effectively communicates MCFC's dedication to youth performance development.
  • Visually appealing design and illustrations that captivate and engage the audience.
  • Comprehensive iconography that reinforces key messages and concepts.

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